Thrill Rides and Casinos: A Unique Vegas Duo

Intro

Las Vegas is more than just a destination for gaming; it's a vibrant tapestry woven with thrills, entertainment, and expectation. Among the bright lights of the casinos, the hum of slot machines, and the tantalizing gaze of poker tables, roller coasters scream through the landscape, offering an exhilarating contrast. The integration of roller coasters and casinos creates a fascinating duality where the audacity of thrill rides meets the suspense of gambling.

The symbiotic relationship between these two attractions resonates on many levels. The unexpected connection can evoke emotions ranging from excitement to anxiety, influencing visitors' behavior in the gaming area. How do these towering structures of steel and adrenaline affect the choices made at a blackjack table or a poker game? In this piece, we will explore the nuances of this connection, diving into the psychological triggers and cultural significance of thrill attractions nestled within the shimmering landscape of Las Vegas.

Engaging with this article invites a closer look at how roller coasters are deployed in casino environments—not just as attractions but as catalysts for a heightened sense of engagement across various gaming experiences.

Game Mechanics and Strategies

Understanding the mechanics of games played within the glitzy confines of Las Vegas casinos is crucial. Yet even as we sit down to play a game of chance, the exhilaration felt on a roller coaster can imbue our experiences at the gaming tables, shifting the way we interact with lady luck.

Understanding the Rules of Popular Games

Each casino game, from poker to roulette, holds a unique set of rules that players must navigate. Knowledge of these rules acts as the foundation upon which effective strategies can be built. In a way, it's much like familiarizing oneself with the safety restraints before embarking on a thrilling ride. If a player doesn’t understand the game, they are at risk—akin to jumping onto a roller coaster without briefing on its twists and drops.

Consider poker, for instance. The game requires an understanding of hand rankings, betting structures, and the art of bluffing, much like a player needs to grasp the mechanics of the roller coaster itself to enjoy the ride. The nuances can enflame a player’s encounter, as knowing when to hold 'em or fold 'em can mean the difference between a hefty win and a crushing loss.

Advanced Strategies for Winning

Once the basics are mastered, advanced strategies come into play. Sharp players often weave their strategies with the same enthusiasm one displays while navigating a thrilling roller coaster’s intricate maze of support structures and loops.

Bankroll Management: Much like riders budgeting for a day of amusement, successful gamblers understand the importance of managing their funds. Setting limits and adhering to them is vital.
Reading Opponents: Understanding players at the table involves observing their patterns—behavior that echoes a keen coaster rider reading the ride's movements and anticipating the next peak.
Game Selection: Not all games yield the same returns. Comprehending the mechanics behind various games allows players to make informed decisions, ensuring a ride that has maximum potential for enjoyment.

Gamblers can gain insights into the intricacies of these mechanics through resources like Britannica, especially when exploring historical contexts of casino games. It's a situation where engaging the mind parallels the excitement felt during a roller coaster's first drop.

The affordability of thrills from both roller coasters and gambling creates an enticing environment—one where adrenaline fuels the chase for the jackpot.

Understanding these aspects helps craft a well-rounded experience, intertwining the thrill of roller coasters and gambling in the bustling heart of Las Vegas. But what about the broader culture surrounding these games that pulsate with excitement? Let's delve into that.

Prelims to the Intersection of Casinos and Thrill Rides

The convergence of casinos and amusement rides, particularly thrill rides like roller coasters, forms a unique aspect of the Las Vegas experience. This intersection does not merely serve as an entertainment option; it plays a crucial role in shaping visitor behavior and engagement within these gambling spaces. In a city renowned for its fast-paced lifestyle and intense sensory overload, integrating rides into the casino landscape creates a blend of excitement and risk that captures and retains customer attention.

By offering both gambling and visceral thrill, Las Vegas casinos capitalize on the psychology of their visitors. The chance to gamble provides a customary allure, while roller coasters deliver an adrenaline rush that tantalizes the senses. These rides also transform the casino environment into a multifunctional space, appealing to a broader demographic and encouraging longer stays.

The importance of examining this interaction lies in understanding how each element influences the other. Facilities that house both casinos and roller coasters are not simply places for risk-taking but rather environments fostering unique social connections, increased foot traffic, and heightened overall enjoyment. Through this dynamic, Las Vegas continues to establish itself as a leader in both the gaming and entertainment industries, showcasing how the thrill of a ride can enhance the thrill of a gamble.

Understanding the Allure of Las Vegas

Las Vegas is often described as a playground for adults, a reputation built on its vibrant nightlife, dazzling shows, and, of course, gaming. But beyond its glitzy facade lies an intricate appeal that brings in visitors from all walks of life. The allure is rooted in the very essence of escapism; people often flock to Vegas to leave behind their everyday concerns and immerse themselves in a world of glittering excess and excitement.

The casinos play a pivotal role in this narrative. They are not just venues for gambling but are designed to evoke specific feelings and experiences. From the sound of coins clinking in slot machines to the visual splendor of neon lights, every aspect is intentionally crafted to stimulate the senses. The addition of thrill rides amplifies this sensory experience, attracting visitors who might not be primarily interested in gambling but are drawn to the excitement of both gaming and roller coasters.

The Psychology of Thrill and Risk

The interplay of thrill-seeking behavior and risk-taking is profoundly complex and intimately connected. Psychology tells us that the excitement brought on by experiencing a roller coaster ride can mirror elements present in gambling. Both activities trigger similar responses in the brain, particularly in areas linked to pleasure and reward. Consequently, individuals often seek out these experiences in tandem.

Engaging in risk, whether on a coaster or at a poker table, can heighten enjoyment. The thrill invigorates individuals, prompting dopamine release that fosters a sense of excitement and satisfaction. This phenomenon makes the integration of roller coasters in casinos not just a trend but a deliberate strategy. It's about cultivating an environment that encourages visitors to indulge in risk for the sake of pleasure, creating a deeper connection to both the ride and the game.

Historical Context of Amusement Rides in Gambling Spaces

Magnificent The Enigmatic Connection Between Vegas Casinos and Roller Coasters

The historical context of amusement rides in gambling spaces reveals a fascinating evolution that intertwines entertainment and gaming, crafting an experience that is refreshingly distinct. The significance of this integration is rooted in understanding the origins and development of these leisure activities. Initially, amusement rides were often relegated to theme parks or fairs, but as Las Vegas burgeoned in the mid-20th century, the landscape began to shift. The allure of gambling drew an audience that craved not just the thrill of chance but also a sense of escapism and excitement.

Through carnival-like attractions and sensory engagement, casinos gradually recognized that offering rides could enhance the overall experience. By incorporating elements of amusement parks, they tapped into a primal desire for thrill, thus encouraging longer stays and higher spending. Key benefits emerged from this symbiosis, such as increased foot traffic and diversified entertainment, which ultimately appealed to a broader demographic.

Early Integration of Entertainment and Gambling

Historically, the mingling of entertainment and gambling can be traced back to the rise of Las Vegas itself. The first casinos were primarily focused on gaming tables and slot machines, but as competition soared, operators started looking for ways to stand out. The 1980s and 1990s marked an era where resorts like Circus Circus introduced midway games and arcade rides to create a carnival atmosphere, integrating visual spectacles with gaming excitement. In this context, rides were more than just additions; they were strategic tools used to elevate visitor engagement and recreate the excitement of a carnival or fair setting.

"Gambling in Las Vegas was transformed into an experience combining the thrill of chance with the joy of rides, creating a unique fusion that has shaped the city's character."

This amalgamation wasn't without its challenges, as concerns about liability and safety arose with the inclusion of thrill rides. Nevertheless, operators recognized that as long as safety measures were stringent, the potential for profit from the added entertainment was worth the risk. As ride technology improved, significant investment was made to integrate state-of-the-art roller coasters and thrill rides within the casino architecture.

Evolution of Casino Design

The evolution of casino design marked a significant shift in how these spaces were conceptualized and utilized. Initially, spaces were devoid of themed elements, focusing mainly on the gambling aspect. However, as consumer tastes evolved, casinos began to embrace elaborate thematic designs. This led to the incorporation of roller coasters and other attractions that would structure the layout and flow of the establishments.

The design philosophy transitioned from single-purpose spaces to multi-faceted environments aimed at delivering comprehensive experiences. Some casinos began adopting a theme park approach, where the roller coaster wasn’t simply an aside but a centerpiece. For instance, the New York-New York Hotel & Casino’s Big Apple Coaster isn’t just a novelty; it complements the “New York” theme, enhancing the entire illusion of an escapade through Gotham.

This evolution has not only changed the physical structure of casinos but also their operational strategies. By recognizing the importance of entertainment elements as core features rather than afterthoughts, operators have designed spaces that encourage exploration, social interaction, and of course, gambling. As rides draw patrons into the casinos, they create an atmosphere where fun and gambling harmoniously coexist, fostering an immersive visitor experience that goes beyond the necessity of play.

Prominent Roller Coasters in Las Vegas Casinos

The inclusion of roller coasters within Las Vegas casinos is not just a whimsical addition; it's a calculated move that merges two distinct forms of entertainment into a singular experience that draws diverse crowds. This section delves into why these prominent thrill rides are significant assets to the casino landscape.

Roller coasters serve as beacons of excitement amidst the flashing lights and sound of slot machines. They attract visitors from all walks of life, offering a shared moment of joy and fear, which can enhance social interactions among guests. The thrill from a ride can mirror the rush of a good hand in poker or a successful bet at the craps table, creating a fusion of adrenaline-laden experiences.

Exploring the prominent roller coasters in Vegas, we uncover their design philosophy, marketing strategy, and the way they contribute to an enchanting atmosphere aimed at keeping patrons on the premises longer. Tourists and locals alike flock to these rides. They enjoy the bumps and turns, which complement the underlying theme of chance and unpredictability inherent in gambling. Moreover, such amenities enrich the overall appeal of the casinos, enticing families and thrill-seekers to remain engaged with both gambling and non-gambling activities.

"Roller coasters in casinos are the cherry on top of a gambling sundae. They offer a taste of thrill that's hard to resist."

The Big Apple Coaster at New York-New York

The Big Apple Coaster at New York-New York Hotel & Casino is a standout attraction. This ride not only offers the quintessential New York skyline experience but also features a unique 180-degree twist that certainly gets the heart racing.

This coaster stretches for 4,777 feet and soars to heights of 203 feet, where riders can see the renowned Las Vegas Strip buzzing below. Interesting enough, it also claims to be the first coaster in the world to feature a virtual reality option, allowing riders to feel like they're part of a New York City adventure. This incorporation of technology enhances the thrill-seeking experience, augmenting the sensory input of speed and excitement with visual stimulation.

In essence, The Big Apple Coaster acts as a great marketing tool, attracting both thrill-seekers and casual visitors alike, proving that a well-designed ride can amplify foot traffic in a bustling casino environment.

The High Roller at LINQ Promenade

The High Roller stands as the tallest observation wheel in the world, yet it also encapsulates elements of amusement ride dynamics. While not a traditional roller coaster, its experience shares similarities with those rides—including a sense of elevation, awe, and a gradual build-up to a thrilling viewpoint.

Standing at 550 feet tall, this marvel offers breathtaking vistas of Las Vegas from its cabin wheels. The ride lasts about 30 minutes, giving passengers ample time to soak in scenic views, including the Strip and beyond. It adds an element of relaxation amidst the high-energy atmosphere of the casinos.

Being part of the LINQ Promenade, it strategically pools the essence of leisure and excitement, drawing customers who may prefer a serene alternative to the intense rush provided by traditional thrill rides. The High Roller exemplifies the notion that the thrill does not always come from speed—it can also arise from the perspective one gains while embracing the heights.

El Loco at The Stratosphere

At The Stratosphere, thrill-seekers are treated to El Loco, a roller coaster that indeed lives up to its namesake. This ride is distinctive due to its layout, featuring an impressive 70-degree drop and dramatic twists that get riders' blood pumping.

What sets El Loco apart are its tight turns and airtime hills, offering riders a sense of profound exhilaration. Situated at a height of 1,149 feet, this coaster gives participants a psychological jolt just from being up there, adding to the thrill factor that riders experience. As part of the casino landscape, it diversifies the offerings available and keeps guests excited about their choices for entertainment.

Characterizing the essence of Las Vegas, El Loco is a thrilling experience that reflects the philosophy behind the city's gambling—risk and reward, and the delight of unexpected outcomes. It plays a crucial role in the casino's ability to attract and retain guests, blending well with the overall theme of adventure present in Vegas.

Notable The Enigmatic Connection Between Vegas Casinos and Roller Coasters

Each of these roller coasters enhances the ambiance of their respective casinos, providing thrills in varying formats while simultaneously contributing to a holistic gaming atmosphere. Understanding their significance is key to appreciating how Las Vegas continually evolves as a premier entertainment destination.

The Strategic Integration of Rides in Casino Environments

The melding of amusement rides with casino environments is not merely a whimsical undertaking; it serves as a pivotal component in the broader strategy of attracting and retaining visitors in an increasingly competitive market. The inclusion of thrill rides significantly impacts the dynamics of customer behavior, enhancing the overall utility and attractiveness of these gambling establishments.

Marketing and Customer Attraction

When it comes to marketing, roller coasters become a central draw, functioning as eye-catching landmarks that set casinos apart in the crowded Las Vegas landscape. As folks wander the Strip, a towering coaster, like the Big Apple Coaster, can capture attention even from a distance. This aerial spectacle stirs curiosity, pulling potential visitors closer with promises of excitement and thrills.

Moreover, when casinos integrate coasters into their advertisements, they tap into the thrill-seeking psyche of many gamblers. The message is clear: gaming isn't just about chance; it's an adventure, a rollercoaster of emotions and fortunes. These attractions allow casinos to build their brand narrative around experiences rather than just games – a significant shift in how they capture and retain clients.

Differentiation: Using thrilling rides sets casinos apart from others, allowing them to stand out.
Visual Appeal: A view of a high-speed coaster can be enticing, drawing in crowds.
Promotion: Special deals can be crafted around the rides, making package deals more attractive.

Enhancing Customer Experience

The integration of rides also profoundly affects customer experience. In a space where many visitors often spend extended periods, the thrill ride acts as a momentary escape from gambling activities. Imagine stepping off a high-speed roller coaster, adrenaline pumping, and then wandering back to the gaming floor; it arguably enhances the overall enjoyment of the experience, keeping spirits high.

This assortment of activities helps casinos to diversify their offerings, catering specifically to varying customer preferences. Family units, in particular, find value in this model. Parents can allow their kids to enjoy the rides while they partake in games, simultaneously providing entertainment for everyone under one roof. This can lead to longer visitation and increase the likelihood of returning.

Variety: Different attractions provide options for various clientele.
Social Interaction: Thrill rides allow groups to bond, enhancing the social experience in casinos.
Mood Elevation: Engaging attractions uplift the overall mood of guests, potentially leading to more impulsive gambling.

"A roller coaster is not just an amusement ride; it’s a chance to vibrate at the limits of excitement before settling back into chance."

Ultimately, the purpose of this integration goes beyond entertainment; it fundamentally alters the landscape of casino experiences in Las Vegas, merging risk with excitement on the largest stage.

Cultural and Social Implications of Amusement and Gaming

The intertwining of amusement and gaming within the vibrant landscapes of Las Vegas offers a fascinating lens through which to explore cultural and social dynamics. This relationship plays an essential role in shaping visitor experiences, impacting how people engage with casinos and entertainment. At the core of this connection lies the rise of amusement rides as being not merely attractions but key elements fostering societal interaction and defining cultural moments through shared experiences.

Family-oriented Attractions in Casinos

Family-oriented attractions in casinos serve to broaden the appeal of Las Vegas, drawing in a diverse demographic. It’s not just about the high stakes and chance; families are gravitating towards the glittering lights and thrilling rides to experience joy together. For example, Las Vegas casinos now frequently offer family-friendly roller coasters and attractions, such as the Adventuredome at Circus Circus. Such venues provide an alternative to the gambling-focused environment typically associated with casinos, allowing parents to enjoy leisure time with their kids in a fun and safe atmosphere.

Creating Bonds: Families can come together, sharing unforgettable moments atop a roller coaster that peak their thrill-seeking urges. These attractions become platforms for laughter and bonding, fostering relationships that span generations.
Inclusive Experiences: Engaging in rides generates an inclusive environment, providing a balance between adult gaming pursuits and youthful excitement. This approach helps redefine how casinos are perceived, promoting a family-centric ethos that encourages return visits.

The Role of Thrill in Socializing

The role of thrill in socializing cannot be understated. When individuals experience the rush of adrenaline, whether on a roller coaster or while playing a game of poker, there’s a palpable sense of camaraderie that emerges. The synergy between thrill rides and gambling establishments enhances interaction among patrons, prompting friendships formed in shared bursts of excitement.

Shared Experiences: Thrill rides serve as conversation starters, facilitating social connections between strangers. For instance, individuals often bond over their collective experiences, exchanging stories of adrenaline-fueled escapades while waiting in line for a ride or sharing strategies in a poker game.
Community Building: Thrill-seeking enthusiasts find a sense of community, integral to their casino experience. Participating in group rides cultivates relationships that extend beyond the ride itself, commonly leading to social gatherings or poker nights afterward.

Overall, both family-oriented attractions and the thrill of amusement rides play a significant role in cultivating connections among individuals.|> "In a city known for high stakes and big thrills, the blend of amusement and gaming enriches the social fabric, creating an environment where experiences become memories and communities thrive."

As we delve deeper into this article, these cultural and social implications become relevant to understanding how roller coasters and casinos serve more than just entertainment; they act as bridges between people, creating lasting impressions and shared narratives.

Economic Impact of Coaster Integration on Las Vegas

Understanding the economic significance of roller coasters in Las Vegas casinos is crucial, as it highlights the multifaceted benefits that these attractions bring not just to the businesses directly involved, but also to the broader city economy. The inclusion of thrilling rides creates a novel interplay between entertainment and gambling, enhancing revenue streams and adding value to the overall visitor experience. As casinos continually seek to differentiate themselves in a competitive market, the role of innovative attractions such as roller coasters becomes paramount in attracting visitors and generating substantial economic returns.

Increased Revenue Streams

The Enigmatic Connection Between Vegas Casinos and Roller Coasters Summary

Adding roller coasters to casinos serves as a magnet for tourists, drawing in a diverse audience, which subsequently boosts revenue from both gambling and non-gambling activities. Here's how these attractions contribute to the casino’s bottom line:

Higher Foot Traffic: Roller coasters naturally draw crowds. Even those who may not intend to gamble are encouraged to visit casinos, thereby increasing customer exposure to gaming floors.
Extended Stay Duration: Riders often spend more time in the casino environment. This translates to longer visits, which typically lead to increased spending on gaming, dining, and retail establishments within the complexes.
Multi-Generational Appeal: Roller coasters attract families, including younger visitors. While parents indulge in gaming, their children enjoy the rides, encouraging spending across a wider demographic spectrum.
Unique Marketing Opportunities: Attractions can serve as marketing tools. Promotions focused on thrill rides can attract specific demographics, creating buzz and generating social media interest.

"In integrating thrilling attractions, Las Vegas casinos strategically enhance not just their foot traffic but the overall spending of visitors, thereby crafting a more profitable environment."

This multi-faceted financial impact can often be seen directly in casino performance reports. For instance, after the launch of a new coaster, several casinos have reported significant upticks in overall revenues, demonstrating the correlation between ride introduction and increased consumer spending.

Employment Opportunities Generated

Furthermore, the integration of roller coasters significantly contributes to job creation in several ways:

Direct Employment: Roller coasters require a range of staff for operations, from ride attendants to maintenance personnel. Casinos need to hire to manage daily operations, ensuring safety and efficiency for riders.
Indirect Economic Growth: The increase in visitors necessitates more staff across various casino service sectors, including hospitality, culinary services, and retail.
Skilled Positions in Design and Engineering: Development and maintenance of sophisticated rides require skilled professionals, boosting employment in engineering and safety inspections.

The positive ripple effect of job creation extends beyond casinos themselves. Local suppliers, construction companies, and entertainment services all stand to benefit from the emergence of these attractions, leading to a more robust local economy. Ultimately, roller coasters in Las Vegas casinos do not just provide thrill; they foster substantial economic growth that permeates various sectors of the community, once again reminding us how the fusion of entertainment and gambling can create a thriving environment.

The Future of Roller Coasters in Casinos

The landscape of Las Vegas is constantly changing, yet one thing remains clear: the future of roller coasters within casinos is not only bright but also revolutionary. As attractions evolve, casinos are pushed to rethink the role that thrill rides play in the overall gambling experience. The melding of adrenaline and gambling isn't just a fad; it’s a strategic approach aiming to engage visitors on multiple levels. Here, we discuss insightful aspects surrounding the future of these attractions—from innovative designs to the complex challenges that lie ahead.

Innovative Concepts in Design and Experience

The next wave of roller coasters in casinos centers on personalization and immersion. Imagine a ride that doesn’t just send you flying through loops, but also tells a story—a narrative that intertwines with the casino’s theme. Consider how the Imagination Coaster, if it were to be built, could incorporate VR technology to enhance the ride experience. Riders might find themselves soaring through an enchanted forest or racing alongside iconic Vegas landmarks, all while integrated into a themed casino environment like the Venetian or Bellagio.

Moreover, blending art with ride mechanics could lead to visually stunning installations that double as interactive art pieces. As riders dip and curve through dazzling light displays and soundscapes, it creates an atmosphere that separates one casino from the next, turning a simple coaster into a multi-sensory journey.

As technology advances, casinos may also explore hybrid attractions that combine elements of traditional roller coasters with other entertainment forms, such as escape rooms, augmented reality experiences, or even theatrical performances, all aimed at crafting unforgettable memories. This could potentially boost foot traffic, doubling as both an entertainment venue and a gambling haven.

Potential Challenges and Considerations

However, with innovation comes a set of hurdles. First, cost implications must be navigated. The financial outlay for cutting-edge technology and unique ride designs can be steep. Casinos have to decide whether the investment translates into higher revenue or merely adds to expenses. Return on investment becomes a crucial aspect in evaluating such ventures.

Second, regulatory challenges can’t be ignored. Las Vegas operates under strict safety and zoning laws. Every dared concept needs to pass through several regulatory hoops to ensure the safety and enjoyment of guests. The fines for non-compliance can be substantial.

Another point of concern is market saturation. As more casinos adopt roller coasters, the uniqueness may wane. The thrill of riding something new loses its edge if every corner offers a similar experience. Casinos will need to sustain a balance between excitement and novelty to stand out.

At the end of the day, both casino managers and thrill-seekers alike ponder the enduring question: are roller coasters simply an entertainment gimmick, or do they hold the potential to redefine Las Vegas experiences? It’s a gamble that warrants careful consideration.

"The future will require a keen eye for innovation, yet a steady hand to navigate challenges. Creativity must not come at the cost of safety or market relevance."

As we explore the blend of roller coasters and gaming in Las Vegas, understanding the nuanced interplay between visionary designs, potential risks, and the evolving preferences of visitors will be crucial in shaping the ultimate future of these exhilarating attractions.

Ending: The Lasting Impression of Thrill in Gambling

As we draw the curtain on our exploration of the vibrant interplay between roller coasters and casinos, it’s essential to reflect on the striking impressions these thrilling attractions leave on visitors. The essence of gambling is often wrapped in tension, hope, and a desire for the unpredictable. Amusement rides amplify these feelings, creating a unique synergy that enriches the overall experience.

The Continuing Evolution of Casino Experiences

In the ever-evolving landscape of entertainment within Las Vegas, the fusion of thrill and games is not just a fleeting trend. Rather, it's a blueprint for the future. Casino operators have come to recognize that integrating thrilling rides does not solely cater to adrenaline junkies but draws a broad spectrum of visitors eager for vibrant experiences. As technology advances, we can anticipate innovative attractions, such as augmented reality features on coasters or interactive game experiences that merge the thrill of gambling with the excitement of rides.

Changes in consumer tastes, especially post-pandemic, necessitate a shift towards inclusive entertainment that blends gaming, adventure, and family-friendly elements. This evolution suggests that there may be more than just roller coasters on the horizon; expansive thematic parks connected to casinos might well emerge, transforming the Vegas experience into a realm where gambling is just one small piece of a larger puzzle.

Reflecting on the Role of Entertainment in Gaming

Entertainment is a cornerstone of the gambling industry, and as we look at the role of rides, it's clear they offer more than just amusement. They create atmospheres charged with excitement and a sense of community. When individuals visit a casino, they seek not only bouts of luck but shared experiences that create lasting memories.

The presence of a roller coaster can spark conversations and camaraderie among casino-goers. For many, the thrill of the ride partners perfectly with the thrill of gameplay, enhancing the social aspect of gambling itself. Such settings encourage interaction, whether it’s sharing tips about a slot machine or trading stories about their wildest coaster experiences. The stories, the shared excitement, and even the occasional scream as the roller coaster dips steeply all contribute to an ambiance that attracts and retains visitors.